Commercial modeling is probably the most diverse form in the field of modeling. It covers many categories and uses different types of models with different physical attributes. This is what makes it different from high fashion modeling, which generally prefers very attractive models. It may be less prestigious, but it pays more and glitters with more colors than the other branches of modeling.
There are two types of commercial modeling: print modeling and non-print modeling. Print modeling is modeling for all types of products, services, and ideas. On the other hand, non-print modeling does not involve photography. To have a clearer and better understanding of these types, some examples are given here to enable one to differentiate the many forms of commercial modeling.
Commercial Print Modeling
As the words connote, commercial print modeling is advertising anything by using print materials. It engages photography in creating images of products, services, or ideas. The model must be aptly suited to represent the product and their image plays an important part in marketing the product. Thus, the model’s look must depend upon the product they are promoting. Although the model needs to have one unique look, it is an advantage if they have the talent to take on many different looks for longevity in the business. An acting ability is an advantage because sometimes acting is involved. Commercial print modeling is also role-playing so the model must assume a character.
Some forms of commercial print are fashion ads, life style, beauty products, food, education, catalogue, and anything that uses a model to sell by being seen in printed form. Unlike in high fashion that has specific size requirements for their models, print models’ sizes vary and largely depend on the apparel being modeled. For example, plus sized models are hired to be seen promoting plus sized clothes. Many of these commercial print ads are seen on magazines, newspapers, billboards, and walls.
Non-Print Commercial Modeling
This is also called product demo or promotional modeling. One form of this is those conventions or trade shows that use models to greet and welcome visitors. It is a good way to build self-confidence, which is important for models to have. During these events, models are given the opportunity to interact with the guests. They show viewers around as they answer questions about the products at display. They distribute flyers or handouts and give away promotional items like key chains, t-shirts, calendars or mugs. Attractive models are a plus for the organizers, but they can sometimes cause traffic when males deliberately linger in their booth. Nevertheless, this is a good sign that the models have a good chance of diverting the attention of the audience from them to the product.
Another form is the tearoom modeling. It is a fashion show sponsored by a store or boutique where clothes are showcased in an informal setting. Usually this is held in a contained area exclusive to some select customers only. The models are expected to be familiar with the product they are endorsing, clothes mostly, from the price and even the washing instructions to be able to answer questions, which are likely to be raised.
Commercial modeling certainly has its rewards and benefits. It has flexible working hours. Aside from that, it is a good source of income. Models do have to worry about their physical appearance. That certain look may bag the project. For some it takes quirkiness to become a model. Others find that just being typical and plain looking can be an advantage. The important thing here is to convey the message: the product is what you need.