Print modeling is the world where photographic images are used for commercial information. It belongs to the diverse field of commercial modeling where the job is performed by models who become the subject of print ads to promote certain products and services. These ads are what people see on product catalogues, billboards, magazines, food packaging, brochures, and others, which sell practically everything from real estate to fertilizers.
The different forms of modeling in print include advertising, promotional, fashion, and glamour. Just like the world they are working in, print models are diverse in shapes and sizes. Appearance dictates what type of model is to be chosen to endorse a certain product or service. For example, tall and skinny girls can be fashion models while people of average look are ideal models in advertising. Competition is intense because anybody, plain or stunningly attractive, can pose for commercial provided the model has that interesting appearance.
How to Become a Print Model
In entering the world of print modeling, models must have the ability to sell themselves as a commodity. Knowing the ins and outs of the business is a practical advantage to assure the model of a wide lead over other aspirants.
The Qualifications of a Print Model
The model must bear an aura of credibility to convince people into buying the product or service. The camera must love the face to be able to play with it in many different angles. A legitimate talent agency must be handling the model’s career. Being under an agency’s care assures the model a steady source of work because the agency finds work for models. Some models that have been in the business long enough choose to work as freelancers of they can promote themselves on their own and have the right connections already.
Similar to other models, print models must be in good health. Although print modeling does not have the same physical requirements as that of high fashion, print models must have good skin and possess a unique appearance. In fact, even people with some disabilities can also become print models.
The model must possess professional work ethics and must be able to comprehend directions. They are important qualifications for models. Always be prompt with appointments. Never be the cause of delays and for holding up the shooting in suspension. Knowing your strengths in posing, facial expressions, best angles, and eye contact is an advantage.
Casting: Meeting the Client’s Needs
Casting is meeting the client who needs model for a commercial or promotional activity. This could also refer to the schedule with a casting agent who may possibly book the model for a job. Auditions are done during casting where the models will be grouped according to type. It means the models are grouped according to the looks they project like teenager, mature, hip, plus size and others. To belong to any type, the model must have that particular description. However, if the model has the ability to assume other looks, one may end up type casted and end up signing the contract.
The model’s portfolio must show as many types that he can possibly look. During castings, however, the model must be deliberately placed on top the picture that demonstrates best the look being required. It is not advisable to create confusion because the client may reserve a second thought. Give them what you have and give them what they want.
Getting into print modeling can be done at any age and at any level. It only requires that the models possess that consistent aggressiveness to work dedicatedly. Even if there are discomforts in the job, the model must be prepared for it and must be able to hurdle each challenge. Those who abide by the rules are the ones most likely to get the next commercial. In this world, print models are not only required to carry the look, it also demands that they carry the right attitude.